Moen Meets With Midwest Agencies

CHICAGO Executives from Moen are meeting with four agencies about its $10 million account, according to sources.

Contending for the account are Omnicom’s Martin/Williams and Interpublic Group’s Campbell Mithun, both in Minneapolis; Havas’ McKinney + Silver in Raleigh, N.C.; and independent agency MARC in Pittsburgh, sources said. Rojek Consulting Group in Cleveland is conducting the review.

Twelve-year incumbent, independent Cramer-Krasselt in Chicago, was invited to pitch, but declined, according to agency CEO Peter Krivkovich. Moen’s tagline is, “Buy it for looks. Buy it for life.”

Agency executives referred calls to the North Olmsted, Ohio-based client, as did the consultant. Client representatives did not immediately return phone calls.

Moen, a manufacturer of faucets, kitchen sinks and bath accessories, spent just over $10 million on advertising last year, according to Nielsen Monitor-Plus.