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CHICAGO Executives from Moen are meeting with four agencies about its $10 million account, according to sources.
Contending for the account are Omnicom’s Martin/Williams and Interpublic Group’s Campbell Mithun, both in Minneapolis; Havas’ McKinney + Silver in Raleigh, N.C.; and independent agency MARC in Pittsburgh, sources said. Rojek Consulting Group in Cleveland is conducting the review.
Twelve-year incumbent, independent Cramer-Krasselt in Chicago, was invited to pitch, but declined, according to agency CEO Peter Krivkovich. Moen’s tagline is, “Buy it for looks.
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