Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON Long Beach Brewing has fashioned a print, radio and in-store campaign tagged “This could be dangerous” to launch Thin Ice, a low-carb, low-calorie malt beverage.
Boston independent Modernista! developed the positioning, though the ads were created in-house, a client representative said. Media chores are with crosstown shop Alloy Marketing & Promotions.
The brand rolls out this week in greater Boston, and will also be introduced in Arizona, Colorado, Georgia, Minnesota, Nebraska and Wisconsin prior to national distribution in April.
One
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in