Mobium Gets Oce N.A. Imaging Assignment

CHICAGO Document management company Oce North America has chosen Mobium Creative Group to create a corporate imaging program.

“Oce is a forward-thinking company that has embraced our unique approach to integrated branding and communications,” said Guy Grangi, partner of the Chicago agency, in a statement. “We’ll be listening to what Oce’s customers, prospects, management and employees are saying and craft and execute a brand plan that reflects the essence of what their company stands for.”

The assignment, for which billings have not yet been determined, was made after a review of undisclosed contenders, Grangi said. Work, expected towards the end of the second quarter, will include traditional advertising, as well as internal communications.

The imaging project is a new assignment; SicolaMartin in Austin, Texas, will continue to handle product-specific advertising for the Chicago-based company. Oce had no recorded ad spending over the past two years, according to Nielsen Monitor-Plus.

On Wednesday, the Dutch parent company announced it would create a unified brand for its outsourcing services, Oce Business Solutions. The new brand encompasses two of Oce’s largest units: Archer Management Services in the U.S. and Oce Facilities Services in Europe. Mobium’s assignment will include work for the business solutions group in the U.S.