Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK The Mobile Marketing Association on Tuesday issued a code of conduct designed to prevent an outbreak of spam, or unwanted commercial messages, on wireless devices.
The MMA is a trade organization that represents advertisers and agencies, among others, such as Carat Interactive, Cingular Wireless and Procter & Gamble that engage in advertising or marketing on mobile devices.
The code of conduct, drafted by the MMA’s Privacy Advisory Committee, touches several industries, including content providers, carriers, technology providers and advertisers.
One
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in