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The mobile advertising market in the U.S. is set to skyrocket over the next few years, with spending expected to reach $743 million this year and top $1 billion in 2011, according to eMarketer.
“It is safe to say that many marketers who had not previously considered mobile advertising are now anxious to tap into its potential thanks to the stamp of legitimacy applied to the medium by the high-profile entrance of companies such as Apple and Google,” said Noah Elkin, eMarketer principal analyst.
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