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Merkley Newman Harty has tapped Mathilde “Max” Benington, the No. 2 media executive at Deutsch, to serve as executive media director at the shop.
Benington, 36, was executive vice president, director of media strategy at the New York agency. Next week, she takes the reins of Merkley’s media department, which handles media planning only.
About 25 people work in the department, which is co-managed by media directors Mark Belton and Deborah Rath. Benington will oversee the operation, contribute to new-business pitches and, when needed, work with Merkley affiliates such as MNH Healthworks.
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