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Branded content currently supplies just 5 percent of Mindshare’s revenue in North America, but CEO Colin Kinsella hopes to double that figure in two years. To lead the charge, Kinsella has named Mindshare Entertainment’s David Lang to the new North American position of chief content officer.
Since 2007, Lang has been North American president of Mindshare Entertainment—the agency’s branded content production arm. He will retain that role. His new job is broader, however, and makes him a more central player on Kinsella’s management team.
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