Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK At long last, beer cans get their revenge.
A comedic TV effort from Mother here for Milwaukee’s Best Light shows a guy getting crushed by a giant Best Light can.
In four 15-second spots and one 30-second commercial, the work asserts, “Men should act like men and light beer should taste like beer.” This marks the second Milwaukee’s Best Light campaign from Mother featuring that tagline. The agency, which won the beer business two years ago, first introduced the positioning in TV ads last year.
“We
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in