Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Miller/Huber Relationship Marketing launched British Airway’s Venture Club last week with a direct response campaign aimed at small to midsized businesses.
The work is the shop’s first for BA since winning its business-to-business marketing account last April. Billings are estimated at $25-30 million, making it the $120 million San Francisco shop’s largest client.
BA’s Venture Club is a rewards program that offers members discounts and perks that Fortune 500 companies enjoy. It is being introduced in the U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in