MILWAUKEE – Miller Brewing Company is out to demonstrate that its non-alcohol brew, Sharp’s, delivers a great beer taste with a summer-long nationwide sampling program named the ‘Great Taste Invitational.’ The program, which kicks off this week in West Palm Beach, Fla., asks consumers of legal drinking age to try free four ounce samples. In addition, consumers who try Sharp’s will receive coupons, instant-win game cards and a chance to win a 1994 Chevrolet Corvett through a sweepstakes. The promotion will be supported in selected markets by a TV and radio campaign created by Laughlin/Constable, Milwaukee.
Copyright Adweek L.P. (1993)
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity