Miller: G'Day, JWT

J. Walter Thompson has plenty of time to brush up on its knowledge of all things Australian before it develops new creative for Miller Brewing Co.’s Foster’s brand.
The brewery, based in Milwaukee, has nine spots ready by Foster’s prior agency, Angotti Thomas Hedge in New York, a Miller representative said. The strategy behind Foster’s long-running “How to speak Australian” campaign will remain, as will the tag, client and agency officials said.
“It’s obviously been a highly regarded campaign,” said Brian
Heffernan, president of the Chicago agency.