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The Dairy Farmers of Oregon are plugging milk as ‘the new miracle diet aid’ in a campaign from Borders, Perrin & Norrander/Portland, Ore. Drink up, and you can look like the slimmed-down ‘real women’ in these before and after ads. Milk? Not fattening? A call to Weight Watchers confirmed that diet experts do recommend milk as part of a well-balanced weight loss program. But they recommend low-fat milk, and don’t claim that it’s actually the milk that aids in weight loss.
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