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BAYER BESS VANDERWARKER
Overall Billings: Up 8.5%, to $173.8 million……………………………………… C+
New Business: None…………………….. F
Growth from Existing Business: Up 16.1%, or $25.8 million……………….. B
Business Lost: $12.2 million, primarily Ameritech…………………………….. C
Creativity: Overall, reel pretty solid. Gatorade work has shown some improvement under new creative chief Mary Ann Quick………………. B
Management: It wasn”t possible to keep Brian Goodall, who followed his wife, Nina DiSesa, to N.Y. Buyout talks last year got distracting………. B
Teacher”s Comments: This needs to be a big year.
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