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Three agencies are preparing for final presentations in Microsoft’s review of global creative duties on its business-to-business account, sources said.
Sources identified the shops as Publicis Groupe’s Saatchi & Saatchi in New York, the Deutsch unit of Interpublic Group’s Lowe in New York and the incumbent, WPP Group’s JWT. Microsoft represents the first time that Deutsch and Lowe have partnered on a pitch since the shops merged last fall.
Fellow Publicis Groupe shop Fallon in Minneapolis may be contributing to Saatchi’s pitch, said a source.
Sources estimate account revenue at $10 million.
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