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Mars Advertising in Southfield, Mich., has been hired by Long Distance of Michigan as consultants on a marketing and communications plan for the growing business, said agency vice president Anne Howe, who will head the team working on the new account.
Mars is putting together sales collateral materials, analyzing potential markets and creating corporate identity materials for LDMI, based in Hamtramck, Mich.
LDMI was formed in June 1992 to provide long-distance service for small to midsized businesses.
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