Michigan Telco Hires Mars To Lead Marketing Efforts

Mars Advertising in Southfield, Mich., has been hired by Long Distance of Michigan as consultants on a marketing and communications plan for the growing business, said agency vice president Anne Howe, who will head the team working on the new account.
Mars is putting together sales collateral materials, analyzing potential markets and creating corporate identity materials for LDMI, based in Hamtramck, Mich.
LDMI was formed in June 1992 to provide long-distance service for small to midsized businesses. It is raising capital to break into the local phone market, with customer testing to begin in the fourth quarter of the year, Howe said. A marketing push is planned for the second quarter of 1999. –Tanya Gazdik