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As it seeks a local agency to reach the Hispanic market, the National Basketball Association’s Miami Heat franchise is close to sealing a deal with Spike/DDB, New York, which would create general market TV ads, sources said.
Miami Heat executive vice president of marketing and sales Michael McCullough would not comment on the pending agreement with Spike/DDB, a partnership between director Spike Lee and DDB Needham Chicago, except to say the parties have had discussions. Spike/DDB senior vice president and managing director Mark Robinson confirmed an agreement is in the works.
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