Meyocks Lands Hormel’s In-Deli Assignment

CHICAGO Hormel Foods has retained The Meyocks Group to handle retail communications programs for its DiLusso Deli Company, which supplies a premium line of delicatessen products.

The West Des Moines, Iowa, agency will handle all in-store promotions, displays and signage, as well as supermarket employee communication and training for DiLusso.

Billings were not disclosed. Hormel Foods based in Austin, Minn., spent more than $40 million promoting all of its brands last year, according to TNS Media Intelligence/CMR.