Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Independent agency Olson has added Imation brands Memorex, TDK Life on Record and XtemeMac to its roster for work including advertising, media, social media, design, promotions and public relations.
Imation annually spends $2-3 million supporting those brands in major measured media (not including online spending), per Nielsen Monitor-Plus.
Jeff Meredith, gm, Imation global consumer brands, said Olson’s creative and retail background were key factors in the assignment.
Memorex, of course, is best known for its iconic “Is it live or is it Memorex?” campaigns.
Olson
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in