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Gerber has something fresh on its plate: A new campaign launching today dubbed “The Gerber Generation.”
The effort, via IPG’s Draftfcb in New York, will “celebrate a healthier generation of babies” and debuted on the Live! With Regis and Kelly talk show, per the company. The campaign kicks off with a spot called “United Babies.”
Gerber has spent $20 million-plus on ads in each of the past two years, per Nielsen.
This is the first time all of Gerber’s products will be showcased in an ad.
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