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Arnold is ADT's new lead creative agency, joining MediaCom as new key players on the home security giant's roster of shops, ADT has confirmed.
Arnold, pitching out of its Boston office, bested three other shops to land the creative assignment: TBWA\Chiat\Day in New York, McKinney in Durham, N.C. and the incumbent, Doner in Southfield, Mich. At the same time, SapientNitro has won ADT's digital marketing business in a separate pitch against R/GA, Rosetta and roster shop BGT Partners.
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