MediaCom Lures Entertainment Marketer Coontz

MediaCom, a division of Grey Advertising, has wooed entertainment-marketing veteran Kris Coontz back to the agency side after his three years as vice president, marketing for ABC.
Coontz, 32, was named executive vice president of entertainment, a new position, at MediaCom and will relocate from New York to its office in Burbank, Calif., effective immediately.
Coontz’s most important responsibility in Southern California will be overseeing Grey’s estimated $200 million-plus Warner Bros. business, also headquartered in Burbank. Grey handles three Warner divisions, including Warner Bros. Pictures, Warner Home Video and the WB Network.
He will report to Dene Callas and Jon Mandel, the co-managing directors of MediaCom, New York.
“He’s worked on every side,” Mandel said of Coontz. “A studio, two networks and agencies; he’s really well-rounded. We knew him in several of his previous lives, and we’ve always wanted to have him in our organization.”
While at ABC, Coontz helped develop the network’s 1997 “yellow campaign,” created by agency TBWA/Chiat/ Day, Playa del Rey, Calif.
Before that position, he was director of marketing at the WB Television Network in Burbank, where he supervised all on- and off-air advertising and promotions.
Coontz also developed the watch-and-win sweepstakes partnership between Warner Bros. and Kraft Foods, for the Kids’ WB in 1995. Drawn as an animated character, the winner was placed in one of the network’s shows.
Coontz’s agency experience includes a stint at D’Arcy Masius Benton & Bowles in Los Angeles from 1989 to 1994, where he held various senior media positions, supervising all the agency’s entertainment accounts.
Coontz takes over some of the duties previously handled by the office’s former executive vice president Allison Kmetko, who left the Burbank unit a month ago, Mandel said. Now based in New York, she is working on strategic issues at MediaCom for USA Networks and other entertainment clients.