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Expanding its share of market as it targets Donovan Data Systems’ leading position, MediaBank announced Monday (Oct. 20) it had acquired Mediaplex Systems, a technology division within ValueClick, for undisclosed terms. The acquisition includes Mediaplex’s eBusiness and planning and buying platforms that help advertisers, agencies and media companies manage advertising across both traditional and new media platforms.
MediaBank’s latest acquisition further consolidates some of the competitors to DDS. Last year, MediaBank acquired Datatech Software Corporation, another smaller player.
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