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Clutter cutters will have the inside track, says Chris Ingram, jury president for the 2001 Media Lions Awards.
“An awful lot of conventional research doesn’t make allowances” for work that stands out from the clutter, says Ingram, who is chairman of Tempus Group (the owner of CIA Media network).
His team of 13 media executives will sift through 643 entries for the third annual Media Lions Awards. (Last year, 502 entries competed from 39 countries.) They will be looking for “special insights in touch with the brand or media.
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