Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
In the media business, 2000 was filled with sound and fury, consolidation and dot-com disintegration, and it signified plenty. AOL and Time Warner married. CBS and Viacom merged. The Media Edge and MindShare became sisters. Publicis brought Optimedia and Zenith, if not together, at least a lot closer than they expected to be when Y2K began. And Kraft, Unilever, Pfizer, General Motors, DaimlerChrysler, ExxonMobil, GlaxoWellcome, Verizon—just a few of the most prominent corporate brand names—collectively put more than $6 billion in play in consolidation reviews.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in