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ATLANTA McKinney + Silver recently launched its latest work for the Full Frame Documentary Film Festival, the shop said.
For the fourth year in a row, Raleigh, N.C.-based McKinney has developed television spots and print ads promoting the annual event, which started yesterday in Durham, N.C. The new campaign is an extension of what has been done in past years, and features the same tagline, “How much reality can you handle?”
The television component features two 30-second commercials, directed for the fourth year by Tim Bieber of Mr.
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