Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Mcgarrybowen has created a TV spot to celebrate the 50th anniversary of the original Anaheim, Calif., Disneyland, part of an 18-month effort to promote the milestone, the client said Monday.
The spot, which broke Saturday, depicts an elementary school-age boy competing in a football game. After he scores the winning touchdown, his father approaches him like an interviewer, posing the big question usually reserved for superstar athletes: “What’s next?”
Dubbed “I’m Going,” the commercial is backed by the Disney theme, “When You Wish Upon a Star.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in