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In what’s become a regular rite of passage for winter, McDonald’s has called in its three global agency networks to pitch ideas for its global “I’m lovin’ it” strategy, said sources.
Executives from Omnicom’s TBWA and DDB and Publicis Groupe’s Leo Burnett visited the company last Thursday and Friday with the brief to present ideas that could run in global markets in time for the company’s annual convention this May.
The agencies either declined comment or referred calls to the client.
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