McD’s Co-op Calls Hispanic Review

CHICAGO The McDonald’s Owners of Chicago and Northwest Indiana have placed its nearly $1 million Hispanic advertising account in review, a client representative confirmed.

The business is currently at Jndeo, whose principal is Joseph Neblovsky de Ochoa, in Chicago. It was undetermined whether the incumbent will defend, according to the representative. The agency did not immediately return calls.

The client is looking for an agency that is either based in Chicago or has a viable office in the city. The shop must also be 51 percent minority owned. The client spends $900,000 on Hispanic advertising, according to the representative.

The owners are not using a consultant and expect to conclude the review by May 2006. Ginny Baker at the client is receiving materials from interested agencies.

Publicis Groupe’s Leo Burnett in Chicago is the co-op’s general market agency.