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McCann-Erickson in San Francisco is wrapping up two campaigns for the California Milk Advisory Board (CMAB), set to break next month.
Four new TV spots for the CMAB’s ongoing real California cheese campaign will break in markets throughout California. The ads feature the successful tagline, “Look for the real California. It’s the cheese.”
One spot uses the Bigfoot sighting footage made famous in the 1970s. A close-up of Bigfoot’s hand shows that he’s holding a piece of “real California cheese.”
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