McCann Taps Exec on J&J Account

NEW YORK McCann Erickson said it has added Jonathan Goldmacher to its Johnson & Johnson consumer products account as svp, group director, a new position, effective Sept. 5.

Goldmacher will be second in command on the estimated $100 million-plus U.S. business and oversee brands such as Reach, Stayfree, K-Y, Monistat and Band-Aid. He reports to Carol Smith, who is evp, worldwide account director on the business, run from the Interpublic Group agency’s New York flagship.

Goldmacher, 37, joins from Havas’ Euro RSCG in New York, where he was international new business director since January and helped coordinate efforts in 75 countries. Before that, he was svp, group account director at Havas’ Arnold in Boston, working on Ocean Spray, Goodyear (now at McCann) and Gillette Oral Care.

In a statement, Smith said, “Jonathan’s breadth of experience in developing integrated brand campaigns for packaged goods, as well as his insights on youth marketing, will help us further expand the success of the Johnson & Johnson brands entrusted to us.”

Goldmacher began his advertising career at Grey in 1992 and has worked on Seagram, Philips Electronics, Procter & Gamble, Canon, Lego, Panasonic and Hasbro. He also worked on the General Mills business at Publicis Groupe’s Saatchi & Saatchi Kid Connection division.

Goldmacher said that he was eager to return to account management after trying his hand at new business. Praising what he called McCann’s “entrepreneurial spirit,” Goldmacher said he was “ecstatic to return to account work and for the opportunity to help lead the team and these great brands into the future.”

McCann Erickson is the advertising unit of McCann Worldgroup. Its other clients include General Motors, Intel, MasterCard, Microsoft and Wendy’s.