McCann Shows Cool, Smart Sides of Delphi

DETROIT Delphi Corp. will show how its automotive systems technology works in other industries in a new television campaign breaking this weekend from McCann-Erickson.

The first two spots from the Detroit agency, “Cool” and “Indy,” debut during this Sunday’s Indy Racing League telecast on ABC. “Cool” shows a sports car on an open road on a hot day, but the driver and engine are cool due to Delphi technology. A blast of cool air rockets through the car’s cooling system until it reaches the air chambers, which are depicted as a strange, new computerized world, showing how the technology also keeps computer systems from overheating.

“Indy”