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NEW YORK Applebee’s is getting a facelift.
In addition to a new logo, redesigned menu and new employee uniforms, the restaurant chain is set to introduce a TV campaign that features a rather unusual spokesperson: the “spokesapple.”
“Advertising in the casual-dining industry has become a sea of sameness,” said George Williams, CMO, in a statement. “The key to our success is to differentiate our brand with an ad campaign that resonates with consumers … as uniquely Applebee’s, and entertains each time it is seen.
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