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NEW YORK Credit Suisse Group has split its global advertising account between two Interpublic Group agencies: McCann Erickson and The Martin Agency, shop representatives have confirmed. The client spent an estimated $100 million on worldwide ads last year.
Euro RSCG in London had handled projects for the client.
McCann in Frankfurt, Germany, will handle the overseas business for which it bested independent StrawberryFrog in Amsterdam, Netherlands, an undisclosed office of IPG’s Lowe, and Euro RSCG in Zurich, Switzerland, sources said.
Martin
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