Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
DETROIT Fram launches a new $7 million campaign on Monday with a TV spot for its new AirHog high-performance oil filter.
The TV and print campaign from McCann-Erickson in Detroit is aimed at the high-performance and do-it-yourself markets. The “Hogging the Road” spot will air on ESPN, The History Channel and Spike TV, among others. Print ads are appearing in the May issues of magazines such as Hot Rod, Road & Track, Motor Trend and Car & Driver.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in