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BOSTON McCabe Duval + Associates has launched a branding campaign for ClearStory Systems, provider of enterprise management software previously known as INSCI Corp.
The agency developed the new name as well as a print effort to relaunch the company, which is located in Westborough, Mass.
One print ad shows a blazing light bulb with the headline, “A brighter, easier way to switch your content.” Copy discusses how client products help companies manage documents, e-mail and video. The tagline: “Turn to ClearStory.
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