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Maxus has turned to an executive with experience at publishers and cable networks to lead its content development in North America.
As content director, Lori Greene will work closely with North American chief strategy officer Mark Egan and branded content executives at GroupM, the larger group that oversees all WPP Group media agencies.
So, while Greene may hire associates to bolster Maxus' content offering, she'll primarily look to leverage existing services at GroupM to meet the needs of Maxus clients, explained Egan.
"The Maxus philosophy is to rely more consistently on the resources at GroupM," Egan said.
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