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For a midsized ad agency, adding $150 million in billings is a huge coup. For Fallon, victory in the heavyweight bout for Citibank meant more than money.
“It was a turning point, a confirmation of the new direction we’re going in,” says agency co-president and executive creative director David Lubars.
That direction, fittingly for a Minnea po lis agency, is north. Under Lubars, co-president Rob White and general manager Eric Block, Fallon last year fully leveraged the strengths of its creativity while sidestepping the pitfalls of self-indulgence.
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