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Merger mania continues to sweep Seattle.
The latest agencies to join forces are Hammerquist & Saffel and Matthaeus Halverson Advertising, two midsized shops founded in 1991. The new agency is called Hammerquist Saffel & Halverson, and is located in H&S’ existing offices in Seattle’s historic Daily Journal of Commerce building.
Executives at both agencies said the merger helps leverage their individual strengths.
“Linda [Halverson] and her group will provide the sound strategic leadership we need,” said agency principal Fred Hammerquist, co-founder of Hammerquist & Saffel.
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