MasterCard Puts Interactive in Review

NEW YORK–MasterCard has put the interactive portion of its account into review, sources said. Agencies began receiving questionnaires earlier this week to handle the business.

Media spending for MasterCard interactive could not immediately be determined. Overall, the company spent $150 million in media in 2001, according to CMR.

It was not clear if Avenue A of Seattle, Wash., and its Iballs subsidiary in New York would participate. The online marketing shops formed a partnership in July 2000 with MasterCard to do banner ads, newsletter sponsorship and proprietary data analysis for the Purchase, N.Y.-based client.

Morgan Anderson Consulting is the New York consultancy running the review, sources said.

McCann-Erickson in New York handles MasterCard’s main advertising account and has produced the award-winning “Priceless” campaign.

Executives at MasterCard could not immediately be reached for comment.