Mascola Appoints Allen CD

BOSTON Independent marketing agency Mascola said it has appointed Mark Allen creative director.

Allen, 38, will spearhead a Mascola creative team that will focus on developing advertising for clients including Sunsail, a yacht charter company, and Raymarine, a marine electronics manufacturer.

“For years, we’ve been known as a strong strategic agency. Now with high-powered creative insight from Mark, we will dramatically beef up our creative output as well,” said Chuck Mascola, president of the New Haven, Conn.-based shop. “This is our most significant hire in years, one that promises to boost our creative firepower immensely.”

Allen was most recently creative director of the Gale Group, a New York agency, where he worked on brands such as KoSwiss.

At 25-person Mascola, he replaces Chad Vorbrich, who has left the agency.

—Adweek staff report