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BOSTON Martino & Binzer is breaking new print work for PrimeSource Building Products, introducing “Built better so that you can build better” as the tagline.
One ad touting the client’s PrimeGuard Plus Grip-Rite deck fasteners employs the headline, “Nothing weathers the weather better than PrimeGuard Plus. Nothing.” An illustration shows a project holding together through the heat of summer, a snowy winter and a thunderstorm.
“This is a new positioning line for the products,” an agency representative said.
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