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The Martin Agency has captured the marketing account of TLC Laser Eye Centers.
The Richmond, Va., shop won the Mississauga, Ontario-based business in a review against two undisclosed agencies. TLC parted from previous incumbent Adworks in 1999. The Washington, D.C., shop did project work during 2000, but did not participate in the review.
“One of the most critical parts of our business plan involves identifying, educating and motivating prospective patients to choose TLC as the best and safest alternative for their laser eye surgery,” said Jay Peters, client executive vice president and chief marketing officer.
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