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The Martin Agency continued its fourth-quarter new business hot streak, acquiring the account of Sandbox.com, an online sports and financial games Web site.
The Richmond, Va., agency topped Grey Ad-vertising in New York for the $15-20 million account.
When the review launched in October, Sandbox of Reston, Va., said it was seeking a New York or Washington, D.C., shop with strong brand-building experience. But Bill Carey, executive vice president and chief operating officer at the Internet specialist, said chemistry and attention to detail proved to be more important than location.
“[Martin] really understood our story and where we’re heading with things,” Carey said.
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