Martin Emerges in Bank’s IPG Audit

ATLANTA Chase Consumer Financial Services has chosen The Martin Agency to handle an advertising assignment, the client confirmed.

The New York-based unit of JPMorgan Chase has been evaluating agencies within the Interpublic Group since February, sources said, including Foote Cone & Belding in New York, which handles the bank’s general-market account.

The assignment relates to the firm’s retail financial services for consumers and small businesses as well as its brand distribution network.

The Richmond, Va., shop will plan and buy media and create advertising, according to Mike Hughes, president and creative director at Martin. First work is scheduled to break in early 2004. The effort, a credit card assignment, will include print, broadcast and collateral.

Billings were undisclosed. JPMorgan Chase spent $50 million on advertising in 2002, per TNS Media Intelligence/CMR. Between January and August 2003, the company spent $25 million. Chase Consumer Financial spent $14 million on ads in 2002 and $6 million during the first eight months of 2003.