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At first glance, many Cannes Lion-winning ads from Mars— the festival's Advertiser of the Year for 2012—appear to be off-the-wall, absurdist and just plain random.
Take "Sheep Boys," a Skittles ad from TBWA\Chiat\Day, part of a campaign that won bronze in 2005. Sheep with human faces nibble pieces of Smoothie Mix Skittles sprinkled atop a tree stump like animal feed. They marvel at the dual flavors (orange-mango, peach-pear) until a farmer barks at them: "You two sheep boys, stop that jibber-jabbin'!" Sharks feed on Snickers-fed humans in BBDO's "Focus Group" spot for Snickers Peanut Butter Squared, which won silver in 2011.
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