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Boulanger & Associates is preparing a campaign that will promote a new salon and day spa.
The Canton, Mass.-based Boulanger is developing an integrated effort to reflect the natural setting of the Braintree, Mass., spa. The tagline: “Natural beauty. Energized.”
“It plays on the environment of the spa, as well as its core philosophy,” said agency principal Diane Boulanger.
Print ads will break next month in Boston magazine and local newspapers.
A public-relations push will also tout the metamorphosis of the client, formerly known as Bruce Fisher Hair & Color Group, from a salon into a full-service spa.
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