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Good news for Lexus, IBM, Chase, Olympus, American Express and other marketing partners of the just concluded U.S. Tennis Open: The U.S. Tennis Assn. said the 2008 event “was the biggest and most successful in its 40-year history as revenue, attendance, Web site traffic and concession sales hit all-time highs.”
The success of the event also paid dividends for marketers that had deals with individual players, including men’s champion Roger Federer (Nike, Gillette) and women’s champ Serena Williams (Nike, HP, Wilson).
According
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