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Trade show attendees are about to get hit with less brochures and mailers. Recognizing the benefits of going green, marketers of late have expressed a greater interest in eco-friendly communication materials, according to a new study by Eloqua.
The firm interviewed 150 marketers for its Green Marketing survey and found that 90% of the marketing industry wants to be more environmentally friendly. Sixty percent said they believe that green marketing provides a competitive brand platform, while 60 percent expressed plans to switch from paper-based marketing materials to digital communication protocols in the next 12 to 18 months.
Eloqua
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