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The U.S. Marine Corps is preparing to launch a mandatory review of its ad account, now at J. Walter Thompson in Atlanta, sources said.
A New York consultant — Richard Robbins — has been hired to draft an RFP, sources said. Robbins did not return calls.
Billings on the business, which includes traditional advertising, media and below-the-line marketing, are estimated at $50 million.
Separately, the Joint Recruiting Advertising Program has issued a questionnaire for its estimated $15-20 million account, at Bates USA, here.
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