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BOSTON Bicycle maker Cannondale has awarded its ad account to Mangos following a review, the agency said.
Mangos’ first work for the Bethel, Conn.-based client will break next month in cycling enthusiast publications in the U.S., U.K. and Germany.
Billings were not disclosed. The client spent about $500,000 last year in measured media, per Nielsen Monitor-Plus. Mangos is also tasked with handling the client’s collateral, online and in-store marketing efforts.
The independent agency in Philadelphia replaces ZDI of San Francisco, which did not defend.
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